Pick a trust. Get a plan.
Choose one of the 40 trusts. The nine agents assemble the outside-in signals and the inside-out registers into a readiness report you can act on today.
Wirral University Teaching Hospital NHS FT
Score 73.50 . Band Priority-40
WUTH . cleared for internal . run-2026-08-30-1412-pcoleman-wuth . 2026-08-30 14:12 BST
Cleared for internal use. Board-context clearance required for external send.
1. Executive summary
Steward . HeraldWUTH . RBL . CMPC
- £500m+ acute trust, three sites, c.5,900 staff, part of the Cheshire and Merseyside Provider Collaborative (CMPC).
- Reported deficit of £24m for 2024/25 forces soft-FM into the CFO mandatory savings conversation for FY26/27.
- Sodexo already runs the neighbouring CMPC deficit-trust soft-FM contract at 6.8% delivered margin with 96% TUPE retention.
- The WUTH 2019 soft-FM RFI stalled on TUPE anxiety, a live objection the value approach must front-foot.
- Warm. Chair and DoF are warm-2. The CFO is cold-0 and is the single hardest lift.
- P. Coleman sends Prof. Fielding the governance-forward pack this week ahead of the CMPC roundtable in November.
WUTH is warm and the board window is real, so Sodexo should be first in the room rather than third.
2. Key reasons for change
Ledger . Compass . BeaconSoft-FM in-house at CMPC-median-below PLACE score
Tier 1 · GovernedPLACE 2024 cleanliness score below CMPC median.
NHSE PLACE survey, Roster . Roster . 2024-09 . Weight 25 (Openness to outsource)
Makes cleanliness a board-visible KPI a CFO can point to when proposing an outsourcing conversation.
Group is actively re-scoping soft-FM at a partner trust
Tier 1 · GovernedCMPC partner trust re-scoping cleaning and portering.
Board papers and trade press, Cartograph . Cartograph . 2026-04 . Weight 25 (Openness to outsource)
Provides political cover for WUTH to consider the same move.
Deficit above CIP target
Tier 1 · GovernedReported deficit of £24m disclosed 2024/25.
Trust board papers, Ledger . Ledger . 2026-02 . Weight 20 (Financial pressure)
Pushes soft-FM into the CFO mandatory savings conversation for FY26/27.
Chair signalled openness to first-outsourcing
Tier 2 · WorkingConfed 2025 corridor conversation with the Sodexo BD Director.
Relationship register, Envoy . Envoy . 2025-06 . Weight 15 (Relationship warmth)
Requires refresh before the CMPC roundtable in November 2026.
Competitor renewal window opens 2027
Tier 2 · WorkingThe incumbent parent contract renews Q3 2027 at a CMPC-adjacent trust.
Bid-history register, Rival . Rival . 2026-05 . Weight 10 (Competitor exposure)
If Sodexo does not win the WUTH conversation this year, the incumbent will bundle both trusts into a group deal next year.
3. Impact of doing nothing
Rival . Beacon . HeraldWhat the trust risks
- Deficit widens through FY26/27 with no route to a step-change CIP contribution on soft-FM cost lines. Ledger Tier 1 · Governed
- PLACE score continues to drag the trust rating in the eyes of the CQC and the Provider Collaborative. Roster Tier 1 · Governed
- TUPE anxiety hardens if no cleared case-study evidence is put in front of the DoOps. Compass Tier 1 · Governed
- The CMPC partner trust moves first and locks in the delivery template WUTH did not shape. Cartograph Tier 1 · Governed
- The board loses political cover on soft-FM as the general-election news cycle turns. Beacon Tier 1 · Governed
What Sodexo risks
- The incumbent bundles WUTH into a CMPC group deal at the 2027 renewal. Rival Tier 2 · Working
- The Prof. Fielding warm-2 signal expires before the CMPC roundtable. Envoy Tier 2 · Working
- Case study CS-021 loses cleared-for-board status when the anonymisation window closes in Q1 2027. Steward Tier 2 · Working
- Voice 1 loses the HSJ op-ed slot to a competitor if the abstract is not filed by week 6. Herald Tier 2 · Working
- The Kevin editorial track record on first-outsourcing frames the competitor story, not the Sodexo story. Herald Tier 2 · Working
4. Value approach
Roster . Compass . StewardFraming
Sodexo wins WUTH by leading with TUPE and PLACE, not with cost. The board has to be shown a governed first-outsourcing template that gets cleanliness above CMPC median in Year 1, transfers 96% of soft-FM staff, and delivers a CIP contribution that gives the CFO cover into FY26/27. Cost is the third argument, not the first. Tier 1 · Governed
Service mix
- PLACE-graded cleaning. Direct fix to the most visible soft-FM KPI drag on the board. The incumbent PLACE score at a CMPC-adjacent trust ranks bottom quartile. Tier 1 · Governed
- Portering. Fastest CIP contribution without workforce reduction below current rota headcount. The incumbent uses agency top-up above 8% of hours. Tier 1 · Governed
- Housekeeping. Combined with cleaning it delivers the PLACE and TUPE story in one bid. The incumbent runs housekeeping and cleaning under two managers, not one. Tier 1 · Governed
- Estates helpdesk. Introduces the Roster estate-age proposition ahead of the FY28 capital review. The incumbent helpdesk metrics are not published. Tier 1 · Governed
- Catering (later). Held for Phase 2. Not front-loaded, so the TUPE-first narrative stays intact. The incumbent patient-experience score in catering is trust-level average. Tier 1 · Governed
Evidence pack
- CS-014 (CMPC partner)First-outsource TUPE. 340 staff transferred, 96% retention Y1.mapped to R. Callaghan, DoOpsTier 1 · Governed
- CS-018 (NW teaching)PLACE cleanliness 89% to 96% in Y1 of Sodexo delivery.mapped to Prof. J. Fielding, ChairTier 1 · Governed
- CS-021 (CMPC deficit)CIP £2.1m in Y1 without workforce cut below current rota.mapped to A. Ashwin, CFOTier 2 · Working
- CS-033 (NCM)Portering agency spend down 42% in six months.mapped to M. Ridley, DoFTier 1 · Governed
- CS-041 (NENC)Board-level first-outsourcing paper as a governance template.mapped to S. Gilfoyle, CEOTier 2 · Working
5. Hot topics for this trust
Beacon . HeraldCIP without workforce reduction
Tier 1 · GovernedThe board is under pressure to hit a CIP target the CFO does not believe is achievable with the current staffing model.
Trust board papers 2026-02, HFMA panel 2026-03 . Beacon
CS-021 CIP case study, HFMA co-published white paper
PLACE score drag on CQC rating
Tier 1 · GovernedA cleanliness score below CMPC median is being called out in the CMPC quarterly quality review.
NHSE PLACE 2024, CMPC quality report 2026-04 . Herald
CS-018 PLACE case study, cleared for external
First-outsourcing as a governance template
Tier 2 · WorkingThe Chair is talking to CMPC peer Chairs about how a board can do this without political blowback.
Confed 2025, CMPC Chair network chatter . Herald
Kevin editorial track, Voice 3 governed-outsourcing framing. Providers panel slot
TUPE retention rates
Tier 2 · WorkingThe DoOps is privately concerned that any transfer will bleed experienced staff to competing NHS employers in the area.
Sodexo account-director conversation, Q1 2026 . Envoy
CS-014 TUPE case study, retention 96% Y1
6. Named individuals
Envoy . Steward| Name and role | Warmth | Last contact | Sodexo owner | Envoy advice | Action |
|---|---|---|---|---|---|
| Prof. J. FieldingChair · WUTH | Warm-2 | 2025-06-14 | PC P. Coleman | Refresh the Confed conversation before the CMPC roundtable. Frame PLACE and governance. Tier 2 · Working | |
| S. GilfoyleCEO · WUTH | Warm-1 | 2025-06-14 | PC P. Coleman | Introduced by the Chair. Move to warm-2 via the HSJ op-ed follow-up. Do not lead with cost. Tier 2 · Working | |
| A. AshwinCFO · WUTH | Warm-0 | - | -- - | Cold. Route via the HFMA panel and CS-021. Do not attempt direct email in a cold state. Tier 2 · Working | |
| M. RidleyDoF · WUTH | Warm-2 | 2026-03-08 | KT K. Telford | The HFMA co-published white paper is the next asset. Send with a personal note. Tier 2 · Working | |
| R. CallaghanDoOps · WUTH | Warm-1 | - | TW T. Willis | LinkedIn-connected. The Voice 2 TUPE post primes the CS-014 send-out. Book a Q4 call. Tier 2 · Working |
7. Sodexo owner allocation
EnvoyBD Director
Trusts 6 . Individuals 12 . Open actions 5
Owns Prof. J. Fielding, S. Gilfoyle
Prioritise the Fielding refresh. Do not spend more than one hour on Ashwin this week.
Ops Director, Healthcare
Trusts 4 . Individuals 7 . Open actions 3
Owns R. Callaghan
Callaghan is the TUPE conversation. Prime with the Voice 2 LinkedIn post first.
Editorial
Trusts 3 . Individuals 5 . Open actions 4
Owns M. Ridley
The Ridley HFMA send-out is the highest yield use of your time this week.
Rebalance
Proposed. Reassign Ashwin (currently unowned) to a Sodexo Finance-side voice, not to P. Coleman. Rationale. Cold CFOs respond better to peer-finance framing than to BD framing. Requires a named colleague click on Accept to take effect.
8. Contact plan
Cartograph . Envoy| Person | Touch | Channel | Asset | Owner | Timing | ||
|---|---|---|---|---|---|---|---|
| Prof. J. FieldingChairWarm-2 | 1 | Email with governance-forward pack | CS-041 NENC first-outsourcing paper Cleared for external ✓ | PC P. Coleman | W4 Tuesday . within 14 days | ||
| M. RidleyDoFWarm-2 | 1 | HFMA co-published white paper . personal note | HFMA white paper 2026-08 Cleared for external ✓ | KT K. Telford | W5 Wednesday | ||
| S. GilfoyleCEOWarm-1 | 1 | Email citing the HSJ op-ed | CS-018 PLACE cleanliness case study Cleared for external ✓ | PC P. Coleman | W7 Monday | ||
| R. CallaghanDoOpsWarm-1 | 1 | LinkedIn message priming the TUPE post | CS-014 TUPE retention case study Cleared for external ✓ | TW T. Willis | W9 Thursday | ||
| A. AshwinCFOWarm-0 | 1 | HFMA panel follow-up and CS-021 | CS-021 CIP without workforce cut 🔒 Not cleared . open the intake queue | PC P. Coleman via peer-finance framing | W10 Tuesday |
This is Touch 1 for each contact. Touches 2 to 4 are computed by Envoy from the send-out response and appear as they are logged.
9. 12-week sequence preview
All nine, orchestrated40,000+ impressions across Chair, CEO, DoF and DoOps cohorts
3 of 5 reply inside their target window
2 of 5 hold a 20 to 30 minute call
Above the HFMA regional-panel average for the year
One published op-ed with a Voice 1 byline
1,500+ unique HFMA-cohort views inside seven days
6+ CMPC Chairs including Fielding
8+ of 12 invited
Delivered by end of W12 plus 5 working days
| Week | Voice 1 or 2 or 3 | External milestone | Direct comm and pre-brief |
|---|---|---|---|
| W1 | Voice 3 editorial . governed first-outsourcing framing | - | - |
| W2 | Voice 1 . CS-018 PLACE post | HFMA regional panel confirmed . abstract filed | - |
| W3 | Voice 2 . TUPE-first retention framing | HSJ op-ed pitched . governed first-outsourcing | - |
| W4 | Voice 3 . reflection from the Two Engines proposition | Providers Annual Conf slot confirmed | Send-out 1 . Prof. Fielding . governance-forward pack |
| W5 | Voice 1 . white paper landing-page launch | White paper live . HFMA co-published | Send-out 2 . M. Ridley . white paper + HFMA note |
| W6 | Voice 3 . LinkedIn article picking up the HSJ op-ed | HSJ op-ed published . Voice 1 byline | - |
| W7 | Voice 2 . CS-021 CIP-without-workforce-cut post | - | Send-out 3 . S. Gilfoyle . HSJ op-ed and white paper |
| W8 | Voice 1 . TUPE narrative synthesis | HFMA regional panel . Voice 1 speaks | - |
| W9 | Voice 3 . reflection on CMPC group activity | CMPC roundtable invitations issued | Send-out 4 . R. Callaghan . TUPE case study |
| W10 | Voice 2 . portering CIP post . CS-033 | - | Send-out 5 . A. Ashwin . HFMA follow-up and CS-021 |
| W11 | Voice 1 . Providers Annual Conf preview | Providers Annual Conf . Voice 1 speaks | - |
| W12 | Voice 3 . CMPC roundtable readout | CMPC roundtable . Sodexo attends | Follow-up sequence handed to the intake queue |
Click a week to see the assets the sequence recommends. Open the full 12-week sequence
10. Next actions
Steward . EnvoySend a paper
HFMA co-published white paper to M. Ridley
Intake queue . cleared publishing
Make an invite
CMPC roundtable Nov 2026 to Prof. Fielding
Intake queue . cleared publishing
Draft a LinkedIn post
Voice 2 TUPE-first post priming the CS-014 send-out to R. Callaghan
LinkedIn scheduler
Book an intro
P. Coleman with Prof. Fielding for the pre-roundtable conversation
Owner outbox
Send to Campaign builder
WUTH prefilled with the value approach and the recommended assets
Campaign builder
Export to PDF
Full WUTH readiness report. Governance line stamped
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Governance ledger
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Agents that scored this page. Cartograph, Ledger, Compass, Roster, Beacon, Rival, Envoy, Steward, Herald.
Cleared for internal use. Board-context clearance required for external send. Logged in the governance ledger at 2026-08-30 10:14 by P. Coleman.
Every run is logged in the governance ledger with trust, colleague and timestamp. Illustrative values for demonstration.