- Three-voice editorial sequence
- Weekly
- Chairs, CFOs, DoOps across all 40 trusts
Channel map
Four public channels build the argument in the open. Two private channels carry it to named individuals.
HFMA
Public- CIP deliverability white paper
- Quarterly
- Finance directors and deputy DoFs
HSJ
Public- Commissioned comment piece
- Twice yearly
- Whole-board readership, system leaders
C&M Roundtable
Private- Chatham House session, co-hosted
- Twice yearly
- CMPC chairs and chief executives
NHS Providers
Public- Conference panel abstract
- Annual
- Chairs, NEDs, national policy audience
Direct comms
Private- Cleared evidence pack + named send-out
- Per campaign week
- Named individuals from the relationship register