ROI narrative

Interactive · adjusts to Sodexo's own inputs · not modelled from vendor benchmarks

Every number below is live. Change the inputs to reflect Sodexo's own conversion history and re-run the argument.

Inputs

Annual envelope£322,800

£100,000£500,000

Priority-40 trusts engaged / year10

140

Average first-outsourcing contract value£15,000,000

£8,000,000£25,000,000

Contribution margin8%

4%12%

Contract term5 yr

3 yr10 yr

Trust engaged → conversation40%

10%80%

Conversation → tender25%

5%60%

Tender → win35%

10%70%

Outputs

0.3×

ROI on annual envelope

£84k

Annualised contribution

3.8 yr

Time to break-even

Pipeline funnel

Trusts engaged10

Conversations40%4.0

Tenders25%1.0

Wins35%0.3

Contribution per contract £1,200,000 over 5 years · break-even at 1.3 wins.

Horizon 1 · Explore · Weeks 1–12

£90,700 committed

1 conversation earned

Portal + register retained if unwound

Horizon 2 · Prove · Months 4–12

£242,100 balance

3–5 conversations opened, 1 tender

Horizon 3 · Scale · Y2+

Envelope holds

6–10 conversations, cross-vertical option

Priority-80 or replicate

THE ARITHMETIC IN ONE LINE

One additional first-outsourcing win every ~2 years break-evens the £322,800 envelope against a £720k–£1.8m contribution per contract. Every win beyond that is contribution, not marketing.

Learning multiplier

Campaigns from a template

62%

Up from 38 percent last month.

Hours to Stage 4

59 v 122

Cloned campaigns against campaigns drafted from scratch.

Outside-in coverage

0 of the 40 Priority-40 trusts carried at least one radar signal in the last 90 days.

Signal-to-campaign latency

21 days

Median days from the first radar card to the first Stage 4 authentication.

Reinforced artefact reuse

Reuse of artefacts that a reply confirmed as effective.

The mechanism gets cheaper per campaign as the library grows. Open the knowledge library →

The £322,800 buys the mechanism. The evidence packs are the artefacts it produces. View the export log →