Campaign templates
A template carries structure, reviewer roles and artefact slots. It never carries Tier 2 evidence or a prior clearance.
All Priority-40 trusts
CFO change . Benchmark opening
Opening move for a newly appointed finance director. Names the inherited cost-improvement gap and offers a benchmark read.
- Named trigger in the first sentence
- Benchmark read with one cleared figure
- Operating consequence in the trust's own language
- A single specific ask
Slot . Cleared case studySlot . Benchmark packReused 7 times
This trust type only
Renewal window . Chair and Chief Executive pairing
Paired approach for a contract renewal window. Chair on the argument. Chief Executive on the operating consequence.
- Renewal date named and sourced
- Cleared outcome study
- Contact pairing and sequencing note
Slot . Cleared case studySlot . Contact strategyReused 5 times
Marketing library
Board decision . Agenda-item response
Drafts into a published board agenda item using the trust's own language and the missing evidence.
- Agenda item quoted
- Evidence the paper is missing
- One named next step
Slot . How-to guideSlot . Board memoReused 3 times
Retired
Competitor move . Displacement read
Response pattern when a competitor is shortlisted on an adjacent lot. Retired pending a governance rewrite.
- Named competitor move
- Comparative evidence
- Ask
Slot . Benchmark packReused 2 times